Through sport, we have the power to change lives.
Adidas has always made strides for greatness, innovation, and impact in everything we do. From our humble origins in 1924 with founder Adi Dassler having an idea that if athletes had gear made with their specific needs in mind, they would not only perform well but excel in their respective areas to todays combination of sportswear, streetwear, and anything in between. We have continued to build off of our foundational values of courage, ownership, innovation, team play, integrity, and respect to pioneer advancements in sports as well as internally by encouraging the development of female leadership. At Adidas we combine our respect for sports and athletes with the drive to do better, and be better, through producing quality products that not only improve performance but build confidence in a better, stronger self.
